Joanna Lander
Managing Director / Registered Manager
Sam Crewe
Finance Director
I co-founded Honeysuckle Home Care Ltd alongside my mother, Joanna, and my sister, Lucy. At just 16 years old, I was stepping into an industry I knew little about, but I was fortunate to have strong guidance and a clear ethos to follow. Joanna instilled in me early on that “you can’t command respect unless you’re prepared to do the same job as the carers.” With that in mind, my first year at Honeysuckle was entirely focused on understanding what quality care delivery truly means — not from behind a desk, but by working alongside our dedicated care team and learning directly from their experience.
Since those early days, I’ve grown into my role as Finance Director, where I now manage the accounts for over 100 clients and oversee payroll for more than 50 members of staff. It’s a demanding position, especially as the business continues to grow, but I am fortunate to be supported by a strong, values-driven team and exceptional mentors who have shaped my professional journey.
Despite having several years of experience under my belt, I firmly believe that every day is still a school day. That mindset fuels my commitment to continuous improvement — both personally and across the organisation. One of my core objectives is to ensure that Honeysuckle Home Care remains financially robust and well-positioned to invest in staff development, high-quality external training, and the tools needed to adapt to the ever-changing landscape of health and social care.
Ultimately, everything we do is centred around one goal: ensuring that every Honeysuckle client receives the highest standard of care, delivered by a confident, well-trained, and compassionate team.
Lucy Crewe
HR Director
I co-founded Honeysuckle Home Care alongside my brother, Sam, and our mother, Joanna — someone I continue to look up to every day. Her resilience, dedication to excellence, and unwavering commitment to delivering the highest standards of care have not only shaped our company’s values but have also been a constant source of inspiration in my own personal and professional growth.
Encouraged by Joanna, I began my career in care at the age of 17. Thrown into the deep end, I found myself supporting end-of-life clients early on — an experience that was both humbling and profoundly rewarding. It was then that I realised I had found my true calling. So, when we made the decision to establish Honeysuckle, it felt only natural that I would step into the role of Care Director. My ambition was, and remains, to ensure that every individual who chooses Honeysuckle experiences exceptional, person-centred care from their very first visit through to the end of their journey with us.
Now with over seven years of experience in the sector, I continue to learn and evolve every day. Remaining current in the ever-changing landscape of health and social care is a responsibility I take seriously — not only for myself, but for the dedicated team I lead. In my role, I oversee the coordination of client rosters, ensuring they are delivered accurately and reflect both the personal preferences of our clients and the care plans tailored specifically to their needs.
What I value most is the opportunity to work alongside my family and an incredible team of colleagues who share the same passion for quality care. Each day brings purpose, challenges, and the privilege of making a meaningful difference in the lives of those we support — and that, to me, is the true heart of Honeysuckle.
Carren Buckland
Training Manager
With over 20 years of experience in the Health and Social Care sector, I have had the privilege of working across a variety of settings, gaining valuable insight into the diverse needs of individuals and the importance of truly person-centred care. Throughout my career, I’ve developed a strong passion for ensuring that high-quality care is consistently delivered, and I believe that access to robust training and effective quality assurance processes is fundamental to achieving this at all levels.
I hold a range of qualifications that support me in guiding others through their professional development. I originally joined Honeysuckle Home Care Ltd as the full-time Training and Compliance Manager, a role that aligned perfectly with my dedication to empowering staff through learning. While I now mentor Rebecca in this position, I continue to serve as Honeysuckle’s First Aid Trainer and currently hold the role of Training Manager.
I am also working closely with Joanna, who is mentoring me as I prepare to take on the role of Registered Manager later this year. My aim is to help ensure Honeysuckle remains a responsive, forward-thinking organisation within the ever-evolving health and social care landscape, while also strengthening and developing our internal training programme to further support our team’s growth and confidence.
My focus remains on driving excellence in care through education, mentorship, and a shared commitment to quality — values that are at the heart of Honeysuckle’s mission.
Chloe Newbury
Care Coordinator
After earning a diploma in Forensic Science, I began my career in funeral directing. Supporting families through emotionally challenging times and honouring the final wishes of their loved ones was a deeply fulfilling part of the role. After nearly four years in the industry, I began exploring new paths and, encouraged by my mum, considered a career in care.
In 2022, I joined Honeysuckle as a care worker. It quickly became clear that I had found the right fit — caring for clients in their own homes and ensuring their wishes were respected brought me immense satisfaction. Over the past three years, I’ve progressed through several roles within the organisation, including Employee Relations Officer and Client Relations Officer, and now serve as a Coordinator. My current role carries a range of responsibilities, with scheduling calls being a top priority.
Alongside my professional journey, I completed my Level 3 qualification in Health and Social Care in January 2025, a great personal achievement, especially as I was also planning my wedding and working full time.
Honeysuckle has supported me through many significant life events, and I’m deeply grateful for the continued encouragement and opportunities to grow within the company.
Georgia
Care Coordinator
Bex Williams
Senior Carer
I began my career in care around 15 years ago, after raising my first two children. When the opportunity arose to work in health and social care, I was both excited and nervous, aware of the great responsibility that came with supporting others. However, after just one day in the role, I knew I had found my calling. I remember thinking how much I wished I had discovered this path sooner.
The fulfilment that comes from helping someone remain safe and independent in their own home, surrounded by their memories, is immeasurable. Listening to their life stories and knowing I’m making a difference in their daily lives gives me a real sense of purpose.
After welcoming two more children, I remained committed to my role in care and pursued further learning and development. Over time, this led me to begin training new carers — a role I take great pride in. Sharing the skills and knowledge I’ve gained over the years ensures that the high standards of care in our community are maintained and continuously improved.
One message I always share with new carers is: "Treat everyone as you would your own family, and how you’d hope to be treated in the future"
Kirsty
Client Relations Officer
Originally from a small town in Mid Wales, I moved to Wiltshire 13 years ago and have built both a personal and professional life I’m incredibly proud of. One of my greatest accomplishments was travelling the world in 2011 — a six-month journey that took me to 19 countries and broadened my perspective in countless ways. My proudest achievement, however, is being a mum to my five-year-old son, Arthur, who is my absolute world. In 2019, I furthered my professional development by earning a Level 5 Diploma in Leadership and Management for Health and Social Care.
With over 18 years of experience in the Health and Social Care industry, my journey began after starting out as a qualified lifeguard. I quickly realised my true calling was in care — a decision I’ve never regretted. Caring for vulnerable and elderly individuals is more than a job; it’s a privilege and a passion.
Today, I work in a senior role at Honeysuckle Home Care, where I focus on meeting with individuals to design and review their care packages. I take pride in ensuring every plan is truly person-centred and that we meet each client’s unique daily needs with compassion and respect.
Looking for professional and compassionate care at home?
Our 24/7 team in Royal Wootton Bassett and Swindon offers personalised support for you or your loved ones. Contact us to learn how we can assist.